Dawlance Inter department Cricket Tournament 2010

Mr. Tariq Quddusi Director Manufacturing, Mr. Raja Adeel Head of Sales & Supply Chain and Mr. Agha Mohsin Head of Customer Services presenting the winning trophy to Mr. Farhan Mujtaba Captain of the winning team of Dawlance Inter department Cricket Tournament 2010.

Dawlance Extends its H-Zone Range by Introducing Health Features in Its Microwave Ovens

Dawlance, the no. 1 home appliances brand of Pakistan launched a new range of Microwave Ovens with health benefits, here at a local hotel today. As part of the new range of Microwave Ovens, three ovens were announced in the H-Zone category (DW-125C HZ, DW 108 HZ &DW-132 HZ).

An independent research revealed that 7 out of 10 microwave ovens sold are Dawlance microwave ovens. The research results concluded that Dawlance is the most trusted consumer appliances brand and majority of Pakistani women rely on Dawlance microwave ovens for their cooking needs.

The new range of Dawlance Microwave Ovens is meant to alleviate healthy living. With its healthy cooking options like calorie indicator and deodorizer, Pakistani women can now truly enjoy the art of cooking while taking care of all their health needs at the same time. Calorie Indicator displays the approximate calories of the selected auto-menu on the LED. However, calorie detail is limited to only those dishes that are selected for cooking through the Built-in Pakistani Recipes in Microwave Oven. Deodorizer option can be used to deodorize the Microwave Oven after cooking or in between re-heating of multiple meals. All these microwave ovens come with built-in recipe feature that let’s the user cook their favourite Pakistani dishes at the touch of the button. The built-in recipes have been provided by the famous Chef Gulzar who is also the brand ambassador for Dawlance Microwave Ovens.

Speaking about the launch of new healthy Dawlance Microwave Oven range, Mr. Hasan Jamil, Head of Marketing said, “Dawlance H-Zone Microwave Ovens have been launched in the market to fulfill the demands of our consumers who are looking for a complete and easy-to-use cooking solution. The new Microwave Ovens from Dawlance offer several health features to let the consumers enjoy delectable and healthy food in no time.”

Commenting on the health benefits of new product range, Mr. Amar Makhdoom, Category Manager – Microwave Ovens said, “We are proud to bring the latest addition of our Microwave Oven range which offers unbeatable healthy cooking options and makes cooking a less fussy and more enjoyable experience with delicious built-in Pakistani recipes”

The new healthy range of Dawlance Microwave Ovens comes with ease-of-use controls which make cooking even most time-consuming recipes a breeze. While the Microwave Oven works, women can enjoy faster cooking and the praise from family.

The New Dawlance H-Zone Automatic Washing Machine A Complete Washing Solution

Dawlance the no. 1 home appliances brand of Pakistan recently launched another product to enhance their category range. The latest addition to H-Zone range is the Dawlance Automatic Washing Machine (Model # DWF-3500HZ). This machine, apart from functioning as a regular automatic washing machine, has a revolutionary Air Wash feature that turns air into Ozone (O3) to sterilize, kill bacteria and remove odour from products like cushions, school bags, gloves, leather jackets, hand bags, high heels, business suits, delicate women’s clothes and stuffed toys.

Backed and verified through research, Dawlance revealed that people now expect much more from a washing machine than just washing of clothes. Both fast-paced lifestyle and a concern for better health among today’s home maker means they want the washing machine to provide more varied washing options and convenient cleaning solution in the shortest possible time.

Speaking about the launch of Dawlance H-Zone Automatic Washing Machine, Mehmood Ahmed Category Manager Washing Machines said, “Dawlance H-Zone Washing Machine is a breakthrough in washing technology.  The new front load H-Zone automatic washing machine with the Air Wash feature sterilizes the clothes which cannot be cleaned on a frequent basis. This is done with Ozone power & is carried out without water and detergent. Whereas the advance Heater Dryer uses hot air to give you clothes which are ready to iron saving you from the hassle of air drying. Besides this it also has the regular One Touch Operations, Customized wash feature, Power Resumption Memory and a Tilt Drum. Washing of not just clothes but so many other household materials was never this easy, it saves time, resource and is extremely convenient. Dawlance H-Zone Washing Machine has a contemporary front load design, trendy looks and works wonders”.

With the introduction of the best in technology, Dawlance has proved yet again that it is truly the most reliable and innovative home appliance brand in Pakistan that continues to enrich the trust of Pakistani consumers by offering them the most relevant & healthy solutions that are not just stylish and practical but are easy on pocket at the same time.

Dawlance Achieves another Milestone by Launching Vertical Freezer

Dawlance the No.1 home appliance brand of Pakistan has extended its product range with the addition of Vertical Freezers. This addition is not just a breakthrough in freezer technology; but a better lifestyle, a healthy storage solution and that too at an affordable price that will simplify the lives of many women who are tired of problems associated with chest type freezers.

Research conducted by Dawlance revealed that almost 74 percent of Deep Freezer users felt it inconvenient and unapproachable, at the same time, retrieval and excessive cleaning is also a hassle. On the other hand, 73 percent of consumers (mostly women) are ready to opt for other convenient freezing solution. Based on this consumer insight, Dawlance realised that vertical freezer was the right answer to consumer needs because it offers organised and convenient storage design with excellent quick-freezing and long term cooling retention capabilities.

Commenting on the launch of Dawlance Vertical Freezer Syed Salman Ali Category Manager-Freezers said, “Dawlance Vertical Freezer has user-friendly drawers / roll-out baskets that let the user store food in an organized way and according to the temperature requirements of each food item. Separate drawers act as a sealing agent between different types of food products. For e.g. Meat which has blood dripping property can be stored in a separate drawer to avoid its smell from mixing with other food items. Drawers with a solid front also make the storage area more enclosed, so less cold air escapes when you open the freezer. Lower freezing temperatures of -18oC ensure that the food is frozen in the shortest possible time and it maintains optimum food quality when used for cooking. It takes much less floor space compared to chest freezer and is aesthetically beautiful. Cleaning of vertical freezer is just as convenient as using it. Made from high quality material, it has an environment-friendly polyurethane insulation with greater cooling retention property which helps in saving electricity compared to chest type freezers.”

With addition of Vertical Freezers Dawlance once again has proved to be the reliable brand continuing to enrich the trust of its Pakistani consumers by offering them the most relevant & healthy solutions at an affordable price.

 

Dawlance Announces Price Cut

Dawlance being a consumer focused brand has always taken initiatives of bringing their products closer to their valued customers. This time again Dawlance has reduced prices on its entire range of Aero Design Refrigerator series by Rs. 3,000. This step has been taken to support Dawlance customers during this tough time.  It has not only facilitated the consumers but has also set a trend in the market.

Mr. Hasan Jameel, Head of Marketing said, “This initiative has been taken to fulfill Dawlance vision to be a Reliable and caring brand which is willing to support its consumers through good and bad times. Dawlance has always believed in providing relevant solutions to its consumers at affordable prices.”

This initiative of “Price Cut” on Dawlance Aero Design series Refrigerators has been appreciated by Dawlance Nationwide Authorized Dealers and a recent survey reveals substantial increase in Dawlance Appliances share in the market.

Dawlance Launches Fresh Talent Program

Dawlance, the No.1 home appliance brand of Pakistan recently conducted an on-campus recruitment program at NED University to induct fresh engineers in the field of Electrical, Electronics, Mechanical and Industrial & Manufacturing Sciences. The recruitment program was attended by 550 graduates of NED University.

Dawlance is committed towards the advancement of the standard of living in Pakistan by manufacturing reliable and affordable home appliances. Dawlance believes in implementation of first class production engineering – the reason why it selected one of the top engineering universities in Pakistan to conduct its recruitment program. Dawlance pays detailed attention towards development of its employees not only for the organization’s benefit but to contribute to each employee’s personal growth.

Commenting on the occasion, Mr. Ali Ahmed, Head of HR, Dawlance Group said, “Dawlance is growing at a rapid pace. We are looking for an additional pool of employees to facilitate this rate of business growth. Even at the time of recession where job opportunities are decreasing in Pakistan as well as abroad, Dawlance welcomes fresh graduates to join in and discover new growth opportunities in the organization. Dawlance believes in promoting local talent and increasing their knowledge base through on job training and international visits.”

Dawlance Announces “Jeet ka Josh 5” Started from 1st Septemeber,2010

Dawlance, the No. 1 home appliance brand of Pakistan is celebrating ‘Jeet ka Josh’ fifth time in a row. In this year’s scheme ‘Jeet ka Josh 5’ which started from 1^st September 2010 a large number of dealers are participating from all over the country to win thousands of assured prizes worth more than Rs. 8 crore.

The exciting gift range being offered by Dawlance includes a trip to Bali and Malaysia, Honda City, Suzuki Mehran, Suzuki Cultus besides Dawlance Microwave Ovens and Refrigerators.

Speaking about ‘Jeet ka Josh 5’, Dawlance representative said, “’Jeet ka Josh’ has received much appreciation from all our dealers which is why we celebrate it every year as a big annual event. Through ‘Jeet ka Josh’, we acknowledge the efforts made by our dealers in promoting Dawlance product range.”

Dawlance has been focusing on consolidating its business to retain the top position in the home appliance category. It values the contribution that the dealers make and ‘Jeet ka Josh’ is a way of thanking all the dealers who have supported the brand all these years.